79% of people say user-generated content (UGC) highly impacts their purchasing decisions, so you should definitely consider incorporating it into your content marketing strategy.
Here are a few ways to do that:
Share users’ photos on social media
Share case studies with your email list
Share success stories with leads
Share company or product reviews on your website
You’ll find one example of UGC on our “vs” page where we share the results of popular industry polls:
Industry polls from our 'vs' page
As Ahrefs came out on top in all of these polls, this UGC acts as social proof and increases potential customers’ confidence in a key stage of the buyers’ journey.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
However, this isn’t the only way you can use UGC.
For example, Buffer used UGC to grow its Instagram account by almost 400% in a year.
Recommended reading: How User Generated Content (UGC) Grew Our Instagram Account by 400% in One Year
9. Nurture leads with an email course
Email lists need to be nurtured. One way to do this is with an email course—a series of bite-sized educational emails sent over a few days or weeks.
Here’s an example from Outfunnel:
Outfunnel's email marketing course
In this 10-day email course, co-founder and CEO Andrus Purde shares his best tips on B2B email marketing, from setting goals to improving deliverability.
Toward the end of the email course, Andrus directs subscribers to sign up for a consultation call and his monthly email newsletter.
What Andrus is doing here is nurturing potential leads by delivering value upfront. Rather than asking folks to buy from him the second they subscribe, he delivers value and proves his expertise in a free email course.
You can replicate this approach for virtually any product or service in any industry:
If you’re an accountant, create an email course teaching the newly self-employed how to do taxes theirself.